Most employees have wanted to own Bitcoin for years but never knew where to start. Astra changes that. They opt in, a little comes out of each paycheck post-tax, and they start building Bitcoin automatically. No crypto experience needed, and no ongoing cost to you.
We surveyed more than 500 full-time U.S. employees.
Based on an Astra survey of 505 full-time U.S. employees (SurveyMonkey, 2026).
Opening an exchange, securing a wallet, funding an account, trying to time the right moment. There's enough friction and uncertainty that millions of curious people never start. They're not against Bitcoin. They just don't know how to begin, and they don't want to get it wrong.
Meanwhile, the most reliable savings habit ever created is already in their life: the paycheck. Astra meets people exactly there.
A simple path your employees already understand.
Employees opt in through a link built right into your existing new-hire process.
A flat dollar amount or a percentage of net pay. As low or as high as they like.
Their contribution comes out post-tax on your normal payroll schedule.
It lands in their Astra wallet, powered by Coinbase, dollar-cost averaged over time.
Keep stacking, withdraw to a personal wallet for self-custody, or sell for cash. They learn as they go with Astra Academy.
No exchange to log in to. Employees watch their balance, their growth over time, and every transaction in one place, right inside Astra. Coinbase secures everything in the background, and the only time they leave Astra is to sell or withdraw to a personal wallet. Simple enough for someone who has never touched crypto.
Adoption is everything, so before launch, we listen.
We start with a conversation to understand your company, your people, and your goals.
We survey your employees with questions tailored to your workforce, so we hear directly from them.
You get a clear read on interest, questions, and concerns across your team.
Those insights shape how we implement and train, so we answer your team's real questions from day one.
Founding partners get the full white-glove version of this process.
Funds land in Coinbase wallets only the employee can access. We've verified on-chain that Astra itself cannot move them. If Astra disappeared tomorrow, every employee's Bitcoin stays exactly where it is, under their own Coinbase login.
Custody, identity verification, and regulatory compliance run on Coinbase, one of the most scrutinized, regulated names in the industry. That keeps the compliance burden off your desk.
Employees accumulate cbBTC, Coinbase's token redeemable 1:1 for Bitcoin, which converts automatically to native Bitcoin the moment they withdraw or sell. The complexity stays invisible, and the ownership is real.
Astra is employee-funded. You're giving your team access to something they want, without adding to your benefits spend.
It runs on the payroll system you already use. One report per cycle, or fully automated.
Offering Bitcoin savings is still rare enough to be genuinely newsworthy. Founding-partner employers get to lead, and signal to current and future talent that they're a forward-thinking place to work.
Astra is launching with a select group of founding-partner employers. We're evaluating partners by fit, so the first rollout is smooth and the experience is right. Founding partners get locked-in pricing, a direct line to our team, and a say in the roadmap.
All employee-funded by default, so there's no ongoing cost to the employer. Exact pricing is shared during your founding-partner conversation.
Astra was founded by a longtime HRIS consultant who spent five years at a leading payroll and HRIS provider and has led implementations for more than 120 organizations. The idea took shape while managing the 401(k) and retirement file feeds that connect payroll to retirement providers, with a simple realization: the same automatic, paycheck-based mechanics could finally make Bitcoin simple for everyday workers.
Meet the founderIf you would use a benefit like this, let your employer know. It takes a minute and helps bring Astra to your workplace.
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